The Trump-linked project is courting institutional money while rewarding DeFi traders in the background.
Key takeaways
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Trump-linked crypto venture World Liberty Financial is planning a $1.5 billion Nasdaq-listed company to hold its WLFI tokens. The move comes as WLFI also rolls out a USD1 loyalty program targeting high-volume traders and DeFi users.
World Liberty Financial (WLFI) seems to be taking a page from Strategy’s (prev. MicroStrategy) playbook, with rumors running rife about a $1.5 billion publicly traded company to hold its WLFI tokens.
The move could turn WLFI into a stock market proxy for token exposure – just as hype builds over its newly launched USD1 loyalty program.
WLFI eyes $1.5B Nasdaq-listed treasury
World Liberty Financial, the Trump family-backed crypto venture, is weighing the launch of a $1.5 billion publicly traded company to hold its WLFI tokens.
The proposed venture (expected to be listed on Nasdaq) would give traditional investors a stock-market route to WLFI exposure.
According a Bloomberg report, the structure is apparently still being finalized, but tech and crypto investors have already been approached, with talks moving quickly.
Source: X
If it proceeds, WLFI would join a fast-growing club of digital-asset treasury firms, a segment that has raised about $79 billion in 2025 for Bitcoin purchases alone.
Borrowing from Strategy’s playbook
Investor materials suggest WLFI plans to use an existing Nasdaq-listed shell company it has acquired – mirroring the path taken by Michael Saylor’s Strategy (prev. MicroStrategy).
That pivot in 2020 transformed Strategy into a $113 billion market cap Bitcoin proxy with $72 billion in BTC holdings.
This success has seen the rise of many Bitcoin-proxy stock companies.
Source: BitcoinTreasuries.net
WLFI has already raised $550 million through two public token sales.
Backers include TRON [TRX] founder Justin Sun, who invested $30 million for 2 billion WLFI tokens and Web3Port with $10 million.
Trump himself reported $57.4 million in income from WLFI token sales in 2025.
The USD1 loyalty program
Alongside its $1.5 billion public company plans, World Liberty Financial recently rolled out a loyalty program for its USD1 stablecoin.
Source: X
The scheme, now in an invite-only phase, will reward high-turnover wallets and liquidity partners with points. This system is very similar to frequent flier miles.
Users can earn points by trading USD1 pairs on partner exchanges, holding balances, or using USD1 in approved DeFi protocols.
Furthermore, the platform will introduce staking and app-based transfers after the WLFI mobile app launches.
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